Hardware · Unit economics
Find the step that stopped scaling before you cut the bill of materials.
Time each assembly step at two volumes before you requote a single component.
Shipped batch four at 512 cents a unit
Marco Ferreira
@marco-lowpower
Written by someone who worked on it.
Four production runs of a sensor node. Cost per unit fell 41% between runs one and three, then 3% between three and four, and the team spent two months quoting cheaper parts before they looked at assembly.
Problem
Cost per node had stopped falling and nobody could say which part of the build was responsible. The instinct was to requote the bill of materials, because that is the number a spreadsheet shows.
Context
A four-person team building a soil-moisture node for smallholder farms. Runs of 100, 250, 250 and 400 units, all through the same contract assembler, over eleven months.
What they did
- Stopwatched every assembly step on run three and again on run four, at the bench, rather than reading the assembler's quoted line rate.
- Split the unit cost into parts, assembly labour and test, and tracked the three separately across all four runs.
- Requoted only the components whose share of the total had grown, which was two of thirty-one.
- Redesigned the connector interface so the hand-placement step became a single drop-in.
What to avoid
- The cheapest bill of materials was not the cheapest unit. A regulator that saved 18 cents added a test step worth 41.
- Quoted line rates flattered assembly by about a third. The bench numbers and the assembler's numbers disagreed for four runs before anybody checked.
- Two months went into component requotes that moved the unit cost by under 2%.
The business facts
- Timeline
- 11 months, four production runs
- Verdant Sensing
- Porto, 2024
- Units shipped
- 1,000
- Cost per unit, run 4
- $5.12
- Cost reduction, runs 1-4
- 43.8%
- Assembly time in hand placement
- 38.0%
Sources
- Run-by-run cost breakdownVerdant Sensing build log
- Bench timings, runs three and fourVerdant Sensing build log
Related lessons
- manufacturing
- unit-economics
- assembly
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